When it comes to digital marketing most business get it wrong. In the old days business owner used promote their business with magazines, yellow page ads and other type of print media. These methods used to work great and they were actually able to grow their business. In today’s world however that is far from the truth. Everything leads to the an internet search and we mean everything. Think out it. Marketing is typically ignored by the consumer unless that marketing no longer becomes marketing. For example if you drive down the highway you will probably ignore all the advertising signs unless that is you are looking for a sign to solve a problem.
So say you a have long drive and you start to get hungry, well you probably didn’t notice any of the food signs unless you started to get hungry and then you realized that a sign (advertising) would solve your problem.
In order for business to be successful they need online marketing. Wether that is through social media or through your website it the only way to go. So what are your option when it comes to online marketing?
PPC – PPC is when you buy ads from Google paid search and you pay them to place your website in front of people looking for you for a fee per click. The advantage you have with this is that you get instant traffic and the con is that it can get very expensive.
SEO – When it comes to online marketing, there is nothing more powerful and cost effective that free seo traffic. This is the section of the search that is below the paid search and can be very effective. Pros is that its the most cost effective and returns best ROI. Cons is that it can take time to rank. There are several Houston seo firms that are top notch and can actually help your business get found. What you need to ask is for proof of concept and make sure they don’t have any long term contracts.